Seriously though, while numbers in the form of data are important, in a competitive environment you need to truly understand what the data means for your business. That's where insight comes into play, helping you really know who your customers are, when and where they're spending and importantly why.

Now, crunching lots of numbers and producing lots of graphs and spreadsheets might not be everyone's idea of fun, but it’s vitally important in business. That's where many firms will look to their business partners to help them interpret their data and provide meaning to the numbers.

For example, we provide our customers with a Planet Intelligence report each month. This delivers the latest payments data on shopper spending based on the billions of transactions that we process.

Even then, knowing who your best customers are is one thing - getting them into your stores to spend freely is quite another. The trick is to use the insight to power marketing programmes that attract the right customers and drive them in-store.

We provide an important marketing service that helps our Retail partners drive more footfall to their stores. With retailers opening back-up across Europe, our marketing services combined with our data and insight can provide you with more Kachinngggg. 

The missing shoppers

To give you an example, one of our customers runs a luxury department store in Italy.

Pre-pandemic, it was usually full of visitors from all corners of the earth. However, when we reviewed their data, we could see that sales to American and Taiwanese tourists were lower than expected in comparison to our market benchmarks.

Our solution was a digital marketing campaign specifically targeting visitors from the two markets to increase awareness of our customer's brand and ultimately to maximise footfall to their store. Sounds simple, but we also had to make sure we were hitting the right people at the right time through the right channels.

After careful analysis we settled on a three-month period when our data told us that high numbers of American and Taiwanese tourists would be in Italy.

Impressive results

It's all well and good having the data to give you insights and then develop a plan but what was the result? We don't like to boast, but it was quite impressive.

More than five thousand extra shoppers visited the store during the campaign period and the resulting sales were significant.

That's the power of data and targeted marketing.

Measurable impact

We have a unique insight and appreciation of what's most important to our customers: increasing footfall, spend, creating shopper insights and delivering an exceptional brand experience.

Many of the brands with who we have an ongoing relationship benefit from using our marketing services. We can develop campaigns that deliver customers to their physical and online stores and measure the impact so we constantly refine and improve the brand targeting.

So as well as numbers and insight, you can count on us for creative marketing campaigns to bring those shoppers to your stores who you want to target and who want to spend with you.