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For Tax Free shopping in the United Arab Emirates, please visit the dedicated UAE website by clicking here.

 

For Tax Free shopping in the Finland, please visit our Finland webpage.

 

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Each of our Tax Free forms has a unique number - you can usually find it at the top of your form.

 

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We have not received a qualifying Tax Free form for your VAT refund, and as a result we will / have debited your account according to the Terms and Conditions that you signed when receiving the refund in cash. 

 

For additional information please refer to this page.

 

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Your Tax Free form has been received successfully and we're processing your refund. If you selected one of the following refund methods, please allow 30 days to receive your refund:

 

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We have received your Tax Free form and the refunding process is now complete.

 

Your refund amount was deducted from the original purchase amount at the time of purchase in the store.

 

If you have any other queries, please contact our customer services team by providing the details from your Tax Free form(s) on this Tax Free enquiry page https://www.planetpayment.com/en/tax-refund-customer-services/

 

Chinese Qixi festival and luxury brand campaigns

Chinese Qixi festival and luxury brand campaigns



How global luxury brands embrace digital marketplaces like WeChat and Tmall alongside celebrity Key Opinion Leaders (KOL) during the Chinese Qixi festival

The traditional Chinese Qixi festival - also known as a Chinese Valentine's Day - falls on the 7th day of the 7th Chinese lunar month.

 

Many of our partners celebrate this holiday with unique customer centric shopping experiences.

 

In 2019 Valentino debuted a secret box containing three mystery Qixi edition gifts. Brand ambassadors Zhang Yixing and Tang Yan fronted the campaign with the slogan ‘You’re a wonderful risk. I’ll take you’.

 

For 2020, Chinese Valentine’s Day inspired VLoveTN, the timeless urban Valentino ready-to-wear collection for men and women.

 

Michael Kors has collaborated with brand ambassador and actor Leo Wu for this year’s Qixi Festival. Leo Wu, who represents the brand in China, is also known as “Lei Lei Xin,” which translates to “Leo Leo Letter” as he receives so many letters from admirers.

The Michael Kors ‘Letters to Leo’ capsule collection launched across digital and social channels on August 5, ahead of the Qixi festival, and is available to shop on WeChat and Tmall. Campaign shots are also on the KuaiKan comics app, with a user base of more than 200 million users, of which 79% are Gen Z.

 

Gucci has introduced the GG apple print collection for Chinese Valentine’s Day. Featuring apple patterns and a motif made up of two interlocking red letter G’s, the limited edition collection is inspired by the phrase “apple of my eye”. The handbags, accessories and shoes are available on Gucci’s official WeChat Mini Program, and in selected boutiques.

 

Gucci’s campaign utilises interactive call targeting to Little Red Book users to drive online and offline traffic. Gucci fans are taking selfies alongside Gucci ads at landmark storefronts in Shanghai, Wuhan, Chengdu, and Shenzhen. Hashtag #GucciQixi has reached over 125,000 views on Little Red Book.

 

For the Qixi holiday in 2019 Italian jewellery Bvlgari released a limited edition collection with a gamification campaign. The ‘Divas’ Dream’ necklace and classic Serpenti Forever bags were available for purchase via WeChat with fans offered the chance to take a quiz for a gift option that matched their ideal definition of love.   

 

This year, Balenciaga’s Valentine campaign on Tmall generated much social media buzz. Inspired by artist Antoinette Love’s postcard design from the 1980s, Balenciaga have leveraged European love stories while moving beyond tradition for their 2020 Qixi campaign.

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