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Senior Management

Seth Asofsky, Senior Vice President, US Region  —  Seth Asofsky, with over 20 years of business development and financial management experience, is responsible for our United States business and strategy.  Mr. Asofsky served as Chief Financial Officer for Planet Payment from October 2003 to November 2009.  Prior to that he was an investment and corporate banker, leading the business process services investment banking practice at ThinkEquity Partner, and serving as Vice President with SG Cowen’s Technology Investment Banking Group.

Robert Cox, SVP, Chief Financial Officer and Treasurer — Robert Cox, with over 20 years of financial management experience, joined Planet Payment from Harris Interactive, where he served as the Chief Financial Officer and Treasurer. Previously, he served as the Chief Financial Officer with DealerTrack Holdings, Inc, holding the top financial role since 2001. Prior to that, Mr. Cox served as Chief Financial Officer at Triton International Inc. and Green Stamp America Inc. He is a NYS licensed CPA and began his career in the audit practice at KPMG LLP.

Grace A. deFries, Director, Sales Operations  — Grace de Fries has over 20 years of business development and marketing experience. Previously, she held senior positions at Global Crossing and AT&T Solutions, and also served the Mayor of the City of New York as Assistant for Finance and Administrative Management.

Jonathan Ellis, Managing Director, Europe — Jonathan Ellis has over 20 years experience in the European restaurant and hospitality industry, with particular emphasis on sales management and strategic development. Mr. Ellis was previously Managing Director of the restaurant group Prezzo.

Keith Flaherty, SVP Operations & Project Management – Keith Flaherty has over 25 years experience in banking and information systems with 20 of those being directly in the electronic payments area. Prior to joining Planet Payment, Mr. Flaherty held various senior positions with HSBC Bank of Bermuda, Arab National Bank, First Ecommerce Data Services and Transworld Payment Solutions.

Duncan A. Fraser III, VP Human Resources & Deputy General Counsel — Duncan Fraser was Director H.R., Americas for Factiva, a Dow Jones & Reuters Co. Prior to that Mr. Fraser was an Employee Relations Manager with Dow Jones & Co. Mr. Fraser is also an attorney with extensive commercial and employment litigation experience, having served as the head of European American Bank’s litigation department for more than 8 years.

Alan Lubitz, CTO Chief Technology Officer — Alan Lubitz has over 25 years of experience in the sale and support of credit card payment infrastructure and point-of-sale systems. He has held senior positions at Paymentech, TermNet Merchant Services, National Card Processing Systems and Chase Merchant Services.

Victor Marotta, SVP Risk and Compliance — Victor Marotta, a NYS licensed CPA, has over 25 years experience in accounting, auditing, and credit/risk management. Mr. Marotta was previously Director of Corporate Credit/Risk Managment for First Data Corporation. 


Joel Mayer, SVP Product and Corporate Development — Joel Mayer joined Planet Payment in 2000 and is involved in product management and corporate development. Prior to Planet Payment, Mr. Mayer worked for American Express, providing commercial and legal support to various units of the Company. 

Kesh Talwar, SVP Revenue Management & Strategic Initiatives - Kesh Talwar has been in the payments industry for nearly 20 years. In his last position he spent 14 years at FDC in various roles managing portfolios and operations, building new products and business lines, revenue enhancements and profitability programs. His last position within FDC was to create, build and manage the global acquiring product and business. Prior to that he was at MasterCard where he managed the Interchange program and at Citibank where he was the VP and controller of the acquiring business.

Henry Tan, Director Operations, Asia Pacific — Henry Tan joined Planet Payment from the Singapore regional office of Visa International. He previously worked at American Express in a variety of roles, including regional head of the Asian Systems Group, and at Citigroup as South
Asia Head, Technology Group.

Jason Taylor, Chief Information Officer — Jason Taylor has over twelve years of experience in credit card processing, e-commerce and POS solutions. Prior to joining Planet Payment, Mr. Taylor managed the card processing system for a third party processor and has been working directly with Planet Payment for ten years.

Paul Whittle, SVP Front End Systemsr — Paul Whittle founded Whittle Transaction Group, which was acquired by Planet Payment in 2005 after developing the company’s “PlanetSwitch” technology. Prior to founding his own company, Mr. Whittle was SVP POS Systems Development at Hypercom Corporation.


Planet Payment offers its services through its acquiring bank partners. Contact us to find out whether your bank is an existing partner, or how it can become one.