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5/16/2011

Social Networking Moves to the POS, Bringing with It New Interest in Deals

Digital Transactions
May 12, 2011

Marketing via social-network tools, long thought to be a feature primarily of e-commerce, is rapidly moving to the physical point of sale as merchants seek new ways to generate sales and independent sales organizations look for ways to differentiate themselves. This move to the point of sale, meanwhile, has been facilitated by the proliferation of handsets and has brought with it a revival of interest in targeted rewards and offers for consumers.

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